Business Development Master Class Agenda
Day 1: September 27, 2023, 8 AM-5PM, Sales and Business Development Master Class
Breakfast & Networking
Welcome
Business Development in Life Sciences Exits: IPO, Purchase, Pvt
Identifying Key Stakeholders/ Partners /Mapping Influence + StakeHolder Exercise (set up success from the start)
Competitive Landscape/ SWOT Analysis
Customer Discovery Panel Discussion (learn how to gather "real" and actionable customer insights)
Segmentation & Targeting (learn when targeting needs to evolve or change over time)
Networking Lunch
Developing Your Stakeholder Strategy (find out how aligning your strategy with key stakeholders makes execution easier)
Developing Tactics to Support your BD Strategy
Building and Managing the Funnel
Start up Best Practices for Funnel Development and Management
Funnel Development and Management Exercise
Funnel Management Case Study
5:00-7:00 Networking Reception