Business Development Master Class Agenda

Breakfast & Networking

Welcome

Business Development in Life Sciences Exits: IPO, Purchase, Pvt

Identifying Key Stakeholders/ Partners /Mapping Influence + StakeHolder Exercise (set up success from the start)

Competitive Landscape/ SWOT Analysis

Customer Discovery Panel Discussion  (learn how to gather "real" and actionable customer insights)

Segmentation & Targeting (learn when targeting needs to evolve or change over time)

Networking Lunch

Developing Your Stakeholder Strategy   (find out how aligning your strategy with key stakeholders makes execution easier)

Developing Tactics to Support your BD Strategy

Building and Managing the Funnel

Start up Best Practices for Funnel Development and Management

Funnel Development and Management Exercise

Funnel Management Case Study

5:00-7:00 Networking Reception

 

Day 2: September 28, 2023, 8AM-5PM, Sales and Business Development Master Class

Breakfast

Building & Managing the Sales Forecast Across Channels

What You Need to Know About Sales Channels

Branding (learn how to make your brand stand out!)

Preparing for a Customer Call Best Practices

First Sale: Lessons from the trenches: Panel Discussion

Lunch & Learn Topic: Contracting

Building the Right Team

Closing Best Practices, Q&A

Scaling a Business: Lessons from the trenches

Deal Diagram

Debrief and Recap